Running a small business? Yeah, keeping track of customers can get kinda messy real fast. That’s where free CRM software for small business comes in super handy. CRM basically means Customer Relationship Management — fancy words for “helps you remember stuff about your customers.” You’ll see what I mean… it’s like having a really smart notebook that reminds you when to follow up, saves all your conversations, and keeps everything organized in one place.
Not gonna lie, finding the right free CRM tools can feel overwhelming. There are so many options out there! But don’t worry — I’ve put together this list of the 15 best free CRM software options that actually work for small businesses and startups. Some have free plans forever, others give you solid trials. Either way, you’re gonna find something that fits your needs without breaking the bank. Let’s dive in!
Table of Contents
Comparison of 15 Best free CRM software for small business
| Sr | Image | Name | Rating | Pricing | Compatibility | Features | Website | Details Page |
|---|---|---|---|---|---|---|---|---|
| 1 |
 | HubSpot CRM | Freemium | Windows, Mac, iOS, Android, Web-based |
| Visit Website | View Details | |
| 2 |
 | Bitrix24 | Freemium | Windows, Mac, Linux, iOS, Android, Web-based |
| Visit Website | View Details | |
| 3 |
 | EngageBay | Freemium | Windows, Mac, iOS, Android, Web-based |
| Visit Website | View Details | |
| 4 |
 | Agile CRM | Freemium | Windows, Mac, Linux, iOS, Android, Web-based |
| Visit Website | View Details | |
| 5 |
 | Streak | Freemium | Windows, Mac, Chromebooks, iOS, Android |
| Visit Website | View Details | |
| 6 |
 | Capsule CRM | Freemium | Windows, Mac, iOS, Android, Web-based |
| Visit Website | View Details | |
| 7 |
 | Flowlu | Freemium | Windows, Mac, Linux, iOS, Android, Web-based |
| Visit Website | View Details | |
| 8 |
 | BIGContacts | Paid | Windows, Mac, iOS, Android, Web-based |
| Visit Website | View Details | |
| 9 |
 | Insightly | Freemium | Windows, Mac, iOS, Android, Web-based |
| Visit Website | View Details | |
| 10 |
 | SuiteCRM | Free | Windows, Mac, Linux, Web-based |
| Visit Website | View Details | |
| 11 |
 | Apptivo | Freemium | Windows, Mac, Linux, iOS, Android, Web-based |
| Visit Website | View Details | |
| 12 |
 | Really Simple Systems - Spotler Group Really Simple Systems - Spotler Group | Freemium | Windows, Mac, iOS, Android, Web-based |
| Visit Website | View Details | |
| 13 |
 | Brevo | Freemium | Windows, Mac, Linux, iOS, Android, Web-based |
| Visit Website | View Details | |
| 14 |
 | Zoho CRM Free | Freemium | Windows, Mac, Linux, iOS, Android, Web-based |
| Visit Website | View Details | |
| 15 |
 | Freshsales | Freemium | Windows, Mac, iOS, Android, Web-based |
| Visit Website | View Details |
1. HubSpot CRM: This tool offers a great free CRM software for small business that helps you track your sales and keep all your customer info in one place.
HubSpot CRM
HubSpot CRM is honestly one of the most popular free CRM for small business options out there, and for good reason. It’s super user-friendly and gives you a ton of features without asking for your credit card. You can manage contacts, track deals, and even send marketing emails — all in one place. It’s kinda perfect if you’re just starting out and need something that won’t confuse you on day one.
What makes HubSpot special? Well, it stays free forever for unlimited users. Yep, yep, that’s right — no sneaky limits on how many team members can use it. The interface is clean and modern, and honestly, it just feels good to use. You’ll like it because it grows with you — if you need more advanced stuff later, you can upgrade. But the free version? It’s already pretty amazing for most small businesses and startups.
Key Features
- Keep all customer info in one organized dashboard, which is super helpful honestly
- You can see when people open your emails, kinda cool for knowing when to follow up
- Visual deal pipelines let you track where each sale is at, makes everything clear
- There’s a live chat widget you can add to your website so customers reach you easily
- Form builder lets you create contact forms without coding anything, saves time
- Meeting scheduler lets people book time with you automatically, no back-and-forth emails
Pros & Cons
✅ Pros
- The best part is it's completely free forever with no user limits at all
- Really easy to learn even if you're not tech-savvy, honestly anyone can figure it out
- Integrates with tons of other tools you might already use like Gmail and Outlook
- The mobile app works great so you can check stuff on the go, which is convenient
- Customer support is actually pretty responsive even on the free plan
- You get access to marketing tools too, not just basic CRM features
❌ Cons
- Some advanced features are locked behind paid plans, which makes sense but still
- Reporting could be better on the free version, it's kinda basic honestly
- Can feel a bit overwhelming at first because there's so much stuff in there
- Email limits exist on the free plan, so if you send tons of emails you'll hit it
Device Compatibility:
Yeah, it runs well on all the big platforms. You can use HubSpot CRM on Windows, Mac, and there are mobile apps for both iPhone and Android. The web version works perfectly in any browser too, so you’re not stuck to one device.
Pricing:
There’s a free plan that’s actually free forever — which is great! You don’t need a credit card to sign up. If you want more advanced features like marketing automation or custom reporting, paid plans start around $15-$20 per month per user. But honestly, most small businesses do just fine with the free version.
Customer Support:
Support’s decent — there’s a knowledge base with tons of articles, community forums, and email support. Live chat is available too, which is nice. Not gonna lie, response times can vary, but they’re usually pretty helpful when you reach out. The free plan doesn’t get phone support, but there’s enough resources to figure most things out.
2. Bitrix24: This free CRM software for small business gives your team a shared space to chat, work on projects together, and manage new leads.
Bitrix24
Bitrix24 is one of those free CRM for small business tools that tries to do everything. And I mean everything. It’s not just a CRM — you also get project management, team chat, video calls, and even a website builder. It’s kinda like they packed five different apps into one. If you’re looking for best free CRM software that covers more than just customer tracking, this one’s worth checking out.
What surprised me about Bitrix24? The free plan supports up to 12 users, which is pretty generous. Most free CRM tools either limit you to way fewer users or charge you per person. The downside is it can feel a bit cluttered because there’s just so much going on. But once you get the hang of it, you’ll see what I mean — it’s actually super powerful for managing your whole business, not just customers.
Key Features:
- You get contact and lead management with pipeline views to track every deal
- Built-in telephony system lets you make calls right from the platform, pretty convenient
- Task and project management tools help your team stay organized on everything
- Team collaboration features like chat, video calls, and shared calendars are all included
- Email marketing tools let you send campaigns directly to your contact lists
- There’s even a free website builder if you need to create a simple site quickly
Pros & Cons
✅ Pros
- Honestly, you're getting so much value in one place — CRM, projects, communication, everything
- Up to 12 users on the free plan is way more generous than most competitors
- The mobile app is solid and lets you manage stuff when you're away from your desk
- Lots of integrations available with popular tools like Mailchimp and Google Workspace
- Cloud storage is included, which helps when you need to share files with your team
- Customizable dashboards let you set things up the way you want them
❌ Cons
- The interface feels kinda busy and overwhelming when you first log in, not gonna lie
- There's definitely a learning curve because of how many features are packed in
- Some features feel half-baked compared to dedicated tools that just do one thing
- Storage limits on the free plan are pretty low if your team shares lots of files
Device Compatibility:
Works on Windows, Mac, Linux, and yeah, mobile apps are available for both iOS and Android. You can access everything through your web browser too, which makes it flexible. The mobile experience is decent, though some features work better on desktop.
Pricing:
The free plan is solid and includes most features you’d need as a small business. If you outgrow it, paid plans start around $49 per month for 5 users. Not too pricey, honestly, considering everything you get. They also have different tiers depending on whether you want more storage, users, or advanced features.
Customer Support:
Support’s available through email and their help center has lots of articles and video tutorials. There’s also a community forum where users help each other out, which is nice. Live chat and phone support are reserved for paid plans. Response times can be a bit slow on the free tier, but the documentation is pretty thorough if you prefer figuring things out yourself.
3. EngageBay: You can easily handle your marketing and sales in one spot with this helpful free CRM software for small business designed for growth.
EngageBay
EngageBay is a really good free CRM for small businesses that just want things to work without stress. It’s made mainly for startups and small teams that need marketing, sales, and support tools, but don’t want to spend a lot of money. The free plan gives you up to 15 users and 1,000 contacts, which is honestly more than what many other free CRM tools offer.
What I like about EngageBay is how it keeps things simple but still useful. You’re not lost in tons of confusing options like some platforms. But at the same time, you don’t feel like anything important is missing. It follows an all-in-one setup — marketing automation, live chat, and helpdesk tools are all included in one place. For Best Business Software Reviews and Comparisons, this makes EngageBay stand out because it actually works well for different teams. You’ll see what I mean once you start using features like email sequences and the landing page builder.
Key Features:
- Contact management keeps all your customer data organized with custom fields and tags
- Email marketing automation lets you set up sequences that run on autopilot, super helpful
- Landing page builder helps you create simple pages without needing a designer
- Live chat and helpdesk features mean you can support customers right from the same platform
- Deal tracking with visual pipelines makes it easy to see where every opportunity stands
- Social media management tools let you schedule posts across different platforms
Pros & Cons
✅ Pros
- The free plan supports 1,000 contacts and 15 users, which is way better than most competitors
- All-in-one platform means you don't need separate tools for marketing, sales, and support
- Interface is clean and not too complicated, honestly easier to learn than HubSpot
- Email templates and automation save tons of time on repetitive follow-ups
- They have pretty good onboarding tutorials that help you get started quickly
- Pricing is affordable even when you do need to upgrade eventually
❌ Cons
- Some advanced automation features are locked behind paid plans, which is expected
- Reporting could be more detailed on the free version, it's pretty basic honestly
- Integration options are more limited compared to bigger platforms like HubSpot
- The mobile app exists but isn't as polished as the desktop experience
Device Compatibility:
Yeah, it works on Windows and Mac through any web browser. There are mobile apps for iPhone and Android too, though the desktop version is definitely where you’ll want to do most of your work. Everything syncs across devices, which is convenient when you’re on the go.
Pricing:
There’s a genuinely free plan that includes up to 1,000 contacts and 15 users — no credit card required. If you need more contacts or advanced features, paid plans start around $12.99 per user per month. Honestly, that’s pretty affordable for what you’re getting. They also offer package deals if you want marketing, sales, and service bays together.
Customer Support:
Support’s decent — you can reach them through email, live chat, and they have a knowledge base with articles and videos. Not sure how fast they reply on the free plan, but from what I’ve seen, they’re usually responsive within a day. Phone support is available on higher-tier plans. The community and documentation are helpful if you prefer self-service.
4. Agile CRM: Agile is a top free CRM software for small business that lets you automate your marketing so you can focus on talking to your customers.
Agile CRM
Agile CRM is another strong free CRM for small business choice that tries to combine sales, marketing, and customer service. It’s been around for a while and has built a pretty loyal following among startups and freelancers. The free plan gives you up to 10 users and basic features that honestly cover what most small teams need when they’re starting out with best free CRM software.
What makes Agile CRM different? It’s really focused on automation. Even on the free plan, you can set up workflows that automatically do stuff like send follow-up emails, assign tasks, or move deals through your pipeline. Not gonna lie, that’s pretty rare for free CRM tools. The interface looks a bit dated compared to newer platforms, but it gets the job done and doesn’t slow you down.
Key Features:
- Contact management with detailed customer profiles and activity timelines for tracking interactions
- Deal tracking with drag-and-drop pipelines makes visualizing your sales process easy
- Marketing automation lets you create email campaigns and automate follow-ups
- Telephony integration means you can make calls and track them within the system
- Appointment scheduling helps customers book meetings with you directly
- Web analytics show you which contacts are visiting your website, kinda cool honestly
Pros & Cons
✅ Pros
- Automation features on the free plan are way more robust than most competitors offer
- Up to 10 users is solid for small teams just getting started with a CRM
- Email tracking and templates save time when you're reaching out to lots of contacts
- The gamification features are fun and motivate your sales team with leaderboards and rewards
- Integrations with popular tools like Google Apps, Twilio, and social media platforms
- Customer service features like ticketing are included even on the free version
❌ Cons
- The interface looks kinda old-fashioned and isn't as modern as newer CRM platforms
- Learning curve is steeper than some other options because of all the features
- Email sending limits exist on the free plan, so heavy email users might hit walls
- Some features feel scattered across different sections, takes time to find everything
Device Compatibility:
Works through web browsers on Windows, Mac, and Linux. There’s a mobile app for both Android and iPhone, but honestly, it’s a bit clunky compared to the desktop experience. Most people end up doing their main work on a computer and just checking notifications on mobile.
Pricing:
The free plan supports up to 10 users and 1,000 contacts forever, which is great for small teams. If you need more contacts or advanced automation, paid plans start around $8.99 per user per month. There’s a free plan too — which is great, and the pricing is competitive even when you upgrade. No credit card needed to try the free version.
Customer Support:
Support’s available through email and they have a decent knowledge base with guides. Live chat is there during business hours, which is nice. Phone support is only for paid customers. Response times are okay — usually within 24-48 hours from what I’ve seen. They also have webinars and training materials if you want to learn more about using the platform effectively.
5. Streak: Streak turns your Gmail inbox into a free CRM software for small business so you can manage your sales without ever leaving your email.
Streak
Streak is honestly one of the most unique free CRM for small business options out there because it lives entirely inside Gmail. Yep, yep, you heard that right — it’s a Chrome extension that turns your inbox into a CRM. If you basically live in Gmail anyway, this is kinda perfect. You don’t have to learn a whole new platform or switch between tabs. Everything happens right where you’re already working.
What’s cool about Streak is how it just feels natural if you’re a Gmail user. You can track deals, manage leads, and organize contacts without ever leaving your inbox. It’s one of those best free CRM software tools that works great for solopreneurs, freelancers, and small teams who want something simple. The free version supports unlimited pipelines but limits you to 500 contacts, which is fine if you’re just starting out with free CRM for startups.
Key Features:
- Pipeline management built right into Gmail lets you track deals without switching apps
- Email tracking shows you when someone opens your emails or clicks links
- Mail merge helps you send personalized emails to multiple contacts at once
- Shared pipelines let your team collaborate on deals and see each other’s progress
- Task reminders and notes keep you organized on follow-ups and important details
- Mobile app syncs with Gmail so you can manage stuff on your phone too
Pros & Cons
✅ Pros
- The best part is you don't need to learn a new platform if you already use Gmail daily
- Setup is super quick — just install the extension and you're basically ready to go
- Free plan includes unlimited pipelines, which is generous compared to other CRMs
- Email tracking works really well and gives you real-time notifications
- Collaboration features let teams work together inside the same Gmail environment
- It's lightweight and doesn't slow down your inbox, which some extensions do
❌ Cons
- You're limited to 500 contacts on the free plan, which fills up faster than you'd think
- Only works with Gmail, so if your team uses Outlook or something else, you're stuck
- Some features feel limited compared to standalone CRM platforms that aren't tied to email
- Reporting is pretty basic and doesn't give you deep analytics on your pipeline
Device Compatibility:
It’s designed for Gmail, so it works on any device that runs Gmail — Windows, Mac, Chromebooks. The mobile app is available for iPhone and Android and integrates with the Gmail mobile app. Everything syncs automatically, which is convenient. But yeah, you gotta be using Gmail for it to work at all.
Pricing:
There’s a free plan that supports up to 500 contacts and unlimited pipelines. If you need more contacts or advanced features like mail merge to larger lists, paid plans start around $15 per user per month. Honestly, the free version works great if you’re a solo business owner or small team just getting started. No credit card required to start using it.
Customer Support:
Support’s available through email and they have a help center with articles and video tutorials. Not gonna lie, response times can be slow on the free plan — sometimes takes a couple days. There’s no live chat or phone support for free users. But the documentation is pretty good, and there’s an active community where users help each other out with questions.
6. Capsule CRM: This free CRM software for small business is perfect for keeping your contact list clean and remembering every detail about your clients.
Capsule CRM
Capsule CRM is one of those free CRM tools that keeps things simple on purpose. It’s made for small businesses that don’t need tons of features — just the basics that actually work. The design is clean and easy on the eyes, which is honestly a nice break from tools that try to do way too much. If you’re looking for best free CRM software that won’t confuse or stress you out, this one is a pretty solid pick. It also fits well into best business software reviews and comparisons when simplicity matters most.
What really stands out about Capsule is how it manages contacts and relationships. You can connect people to companies, track emails and calls, and see your full history with a customer in one place. The free plan lets you have up to 2 users and 250 contacts, which works great for solopreneurs or very small teams starting out with a free CRM for startups. It doesn’t come with fancy automation tools. But honestly, that’s kind of the point. Sometimes you just want a clean, organized system that does its job without getting in the way.
Key Features:
- Contact and organization management keeps everything about your customers in one place
- Sales pipeline with customizable stages helps you track deals visually
- Task management and reminders make sure you never forget to follow up with someone
- Email integration syncs with Gmail and Outlook so all your messages are tracked
- Custom fields let you capture the specific info that matters for your business
- Reporting gives you insights into your sales performance and pipeline health
Pros & Cons
✅ Pros
- The interface is honestly one of the cleanest and easiest to use I've seen
- Really quick to set up — you can literally be up and running in minutes
- Contact management is thoughtfully designed and makes relationship tracking easy
- Mobile apps work smoothly for managing contacts and tasks on the go
- Good integration options with tools like Google Workspace, Mailchimp, and Xero
- Customer support is responsive even for free users, which is kinda rare
❌ Cons
- Free plan only supports 2 users, which is pretty limiting if you have a team
- 250 contacts fill up fast if your business is growing quickly
- Lacks advanced automation features that some other free CRMs include
- Email sending is limited on the free plan, so you can't do mass campaigns
Device Compatibility:
Works great on Windows and Mac through any web browser. There are native mobile apps for both iPhone and Android that are really well-designed. Everything syncs instantly across devices, so you can start something on your computer and finish it on your phone.
Pricing:
The free plan includes 2 users and 250 contacts forever, no credit card needed. If you need more users or contacts, paid plans start around $18 per user per month. There’s a free plan too — which is great for getting started. The pricing is straightforward with no hidden fees, which I appreciate.
Customer Support:
Support’s decent — email support is available for everyone including free users. They have a comprehensive knowledge base and video tutorials that cover most questions. Live chat is available during business hours, which is nice. From what I’ve seen, they usually respond within a few hours, even on the free plan. No phone support, but honestly, most people don’t need it.
7. Flowlu: Flowlu combines project management with free CRM software for small business to help you stay on top of your tasks and your money.
Flowlu
Flowlu is one of those free CRM software for small business tools that tries to do more than just handle contacts. It’s actually a full business management setup. You get CRM, project management, invoicing, and basic money tracking all in one place. So if you’re looking at best free CRM software that helps run different parts of your business, Flowlu is kind of interesting. The free plan lets you add 2 users and still use most features, which is honestly pretty generous.
What really makes Flowlu stand out is the money side of things. You can make invoices, track expenses, and even plan your budget right where you manage your customers. And yeah, that’s super handy if you’re a freelancer or a small business owner doing everything on your own. The design looks clean and modern. But fair warning — there’s a bit of a learning curve since it packs so many tools into one platform.
Key Features:
- CRM with pipeline management helps you track leads and deals through your sales process
- Project management tools let you create tasks, set deadlines, and track time
- Invoicing and quotes can be generated and sent directly to customers from the platform
- Financial management includes expense tracking and budget monitoring features
- Knowledge base module helps you create internal documentation for your team
- Collaboration tools like team chat and file sharing keep everyone on the same page
Pros & Cons
✅ Pros
- You're getting way more than just a CRM — projects, finances, collaboration, everything
- The free plan includes 2 users and 1GB of storage, which works for small teams
- Invoice creation is built-in, so you don't need separate accounting software for basics
- Time tracking helps if you bill clients hourly or want to monitor productivity
- Mobile app lets you manage projects and check CRM stuff when you're away
- Clean, modern interface that doesn't feel outdated like some other tools
❌ Cons
- Only 2 users on the free plan is pretty limiting if you want to grow your team
- Storage limit is low if you're sharing lots of files and documents
- Can feel overwhelming at first because there's so much functionality to explore
- Some advanced features like custom workflows are locked behind paid plans
Device Compatibility:
Works on Windows, Mac, and Linux through web browsers. There’s a mobile app for both iOS and Android that’s decent, though some features are easier to use on desktop. Everything syncs across devices automatically, which is helpful when you’re working from different locations.
Pricing:
The free plan supports 2 users and 1GB of storage with access to most core features. Paid plans start around $29 per month for the team (not per user), which is actually pretty affordable considering everything you get. There’s a free plan too — which is great if you’re solo or have just one other person working with you.
Customer Support:
Support’s available through email and they have a knowledge base with guides and articles. Live chat exists but availability varies, not gonna lie. Response times are usually within a day or two on the free plan. There’s also a community forum where users share tips. Phone support is only for paid customers, but most issues can be resolved through email or documentation.
8. BIGContacts: This free CRM software for small business is built for simplicity, making it very easy to track your sales pipeline and follow up on leads.
BIGContacts
BIGContacts is a simple CRM for small businesses that just sticks to the basics and does them well. It doesn’t try to overload you with features you’ll never use. It’s made for small teams that need contact management, email marketing, and basic sales tracking. And honestly, the name says it all — it’s really about keeping your contacts organized. If you’re looking for best free CRM software that’s easy to use and not confusing, this one’s worth a look.
What I like about BIGContacts is how it combines email marketing with CRM tools in a clean way. You can group your contacts, send email campaigns, and see how they perform, all from one dashboard. The free trial lasts 15 days, so you get enough time to test everything. After that, the paid plans are pretty affordable compared to many other options. Among free CRM tools, this one feels like it was built for real small business owners, not just tech experts trying to show off fancy features.
Key Features:
- Contact management with unlimited custom fields lets you track whatever info matters to you
- Email marketing with templates and campaign tracking is built right in
- Sales pipeline helps you visualize and manage deals from first contact to close
- Task management and reminders keep you on top of follow-ups and deadlines
- Social media integration pulls in info from LinkedIn and other platforms automatically
- Reporting gives you insights into your sales activities and email campaign performance
Pros & Cons
✅ Pros
- The interface is simple and doesn't try to do too much, honestly refreshing
- Email marketing features are solid and save you from needing a separate tool like Mailchimp
- Customization options let you tailor fields and pipelines to match your business
- Good mobile app makes it easy to add contacts and check tasks while you're out
- Customer support is responsive and helpful, even for newer users figuring things out
- Pricing is really affordable once you move past the free trial period
❌ Cons
- The free option is a 15-day trial, not a forever-free plan like some competitors
- Limited integration options compared to bigger platforms like HubSpot or Zoho
- Reporting could be more detailed, it covers basics but not deep analytics
- Interface looks a bit dated compared to newer, flashier CRM platforms
Device Compatibility:
Works on Windows and Mac through any web browser. Mobile apps are available for both iPhone and Android and work pretty well for checking contacts and tasks on the go. Everything syncs between devices automatically, so you’re always looking at up-to-date info.
Pricing:
There’s a 15-day free trial to test everything out, no credit card required upfront. After that, paid plans start around $5 per user per month, which is honestly one of the most affordable options out there. Not too pricey, honestly, especially considering you get email marketing included. The pricing scales based on how many contacts you have.
Customer Support:
Support’s decent — you can reach them by email, phone, and live chat. They have a knowledge base with tutorials and FAQs too. From what I’ve seen, response times are pretty good, usually within a few hours during business days. The team seems genuinely helpful, which makes a difference when you’re learning a new system.
9. Insightly: Insightly is a handy free CRM software for small business that connects your customer relationships directly to your project tracking.
Insightly
Insightly is a pretty strong free CRM for small businesses, and it’s been around for a long time. It’s built for teams that want project management and CRM in one place, which is kind of rare. You can track leads, manage contacts, and then actually work on projects for those same clients without switching tools. The free plan lets you add up to 2 users and 2,500 contacts, which is honestly more than what most free CRM tools give you.
What really stood out to me about Insightly is how everything connects. Contacts, companies, and projects all link together in a simple way. You’ll notice it once you start using it — it just makes sense. That’s why it fits well in best business software reviews and comparisons, because it feels more advanced than you’d expect from a free plan. The interface does take a little time to learn. But once you get the hang of it, it works well for handling both sales and project work without feeling messy.
Key Features:
- Contact and organization management with relationship linking between people and companies
- Project management tools help you deliver work for clients after you close the deal
- Pipeline management with customizable stages tracks deals visually through your sales process
- Task management and workflow automation keeps everyone on your team aligned
- Email integration syncs with Gmail and Outlook to track all your conversations
- Mobile apps let you access contacts, projects, and tasks when you’re away from your desk
Pros & Cons
✅ Pros
- The free plan includes 2,500 contacts, which is way more generous than most competitors
- Project management features mean you don't need a separate tool like Asana or Trello
- Relationship linking is thoughtfully designed and helps you understand complex networks
- Good integration options with tools like Google Apps, Office 365, Mailchimp, and Slack
- Reporting provides solid insights into your sales and project performance
- Security is taken seriously with features like two-factor authentication even on free
❌ Cons
- Only 2 users on the free plan, which limits you if you want to grow your team
- The interface feels kinda complicated at first with lots of menus and options
- Email storage is limited on the free plan, so old emails get archived
- Some key features like workflow automation are locked behind paid tiers
Device Compatibility:
Works on Windows, Mac, and through web browsers. Native mobile apps for both iPhone and Android are well-designed and let you do most things you’d need on the go. Syncing happens automatically, which is convenient when you’re switching between devices throughout the day.
Pricing:
The free plan includes 2 users and 2,500 contacts permanently. If you need more users or advanced features, paid plans start around $29 per user per month. There’s a free plan too — which is great for solo entrepreneurs or very small teams. The pricing jumps up compared to simpler CRMs, but you’re getting project management included.
Customer Support:
Support’s available through email for free users, with a knowledge base full of guides and tutorials. Live chat and phone support are reserved for paying customers. Response times on email can be a bit slow, sometimes taking 1-2 business days. The documentation is comprehensive though, so you can usually find answers yourself if you prefer that.
10. SuiteCRM: As an open-source choice, this free CRM software for small business lets you customize almost everything to fit exactly how you work.
SuiteCRM
SuiteCRM is a free, open-source CRM made for small businesses. And when we say free, we really mean free forever. You can change it, tweak it, and shape it any way you want. It’s basically a community-run version of SugarCRM that’s been around for a long time. If you’re good with tech, or you have a developer on your team, this is one of those best free CRM software options that gives you full control. But yeah, being honest here — it’s more complicated than most cloud-based tools.
What really makes SuiteCRM stand out is that it’s self-hosted. You download it, install it on your own server, and handle everything yourself. That means no limits on users, no limits on contacts, nothing like that. It’s all yours. For free CRM for startups that care a lot about data privacy and deep customization, this is kind of a great fit. The downside? You’ll need solid technical skills to set it up and keep it running. Or you’ll have to pay someone who knows how to do it for you.
If you’re into best business software reviews and comparisons, SuiteCRM often comes up as a powerful but demanding option. It’s not the easiest tool out there, but for the right team, it can be totally worth it.
Key Features:
- Full CRM functionality with contacts, accounts, leads, and opportunities management
- Sales automation helps you create workflows and automate repetitive tasks
- Marketing campaigns can be planned, executed, and tracked within the platform
- Customer support module includes case management and a knowledge base
- Reporting and analytics give you detailed insights into your business performance
- Completely customizable since you have access to all the source code
Pros & Cons
✅ Pros
- Totally free with no limits on users, contacts, or features — pay nothing ever
- Open-source means you can customize literally everything if you have the skills
- Data privacy is in your control since you host it yourself, not on someone else's servers
- Active community provides plugins, extensions, and support through forums
- No vendor lock-in — you own your data and can modify the software however you want
- Feature-rich compared to many commercial CRMs, honestly impressive for free
❌ Cons
- Requires technical knowledge to install, configure, and maintain the system
- You need your own server or hosting, which adds costs even though the software is free
- Interface looks pretty dated and isn't as polished as modern cloud CRMs
- Updates and security patches need to be managed manually by you or your team
Device Compatibility:
It’s server-based software that you access through web browsers on Windows, Mac, or Linux. There isn’t an official mobile app, but the web interface is somewhat mobile-responsive. You can access it from any device with a browser as long as you have an internet connection to your server.
Pricing:
The software itself is completely free — zero cost, forever. However, you’ll need to pay for hosting if you don’t have your own server. Hosting can run anywhere from $10-$100+ per month depending on your needs. There’s a free plan too — which is great, meaning the software costs nothing. Some companies offer paid support or hosted versions if you don’t want to manage it yourself.
Customer Support:
Since it’s open-source, official support isn’t really a thing on the free version. You’ve got community forums, documentation, and user guides that are pretty comprehensive. Some companies offer paid support packages if you need professional help. Response times in forums vary — sometimes you get answers quickly, sometimes it takes days. It’s community-driven, so help quality varies.
11. Apptivo: Apptivo offers a versatile free CRM software for small business with many different apps to help you manage your whole company from one place.
Apptivo
Apptivo is a flexible free CRM software for small business that offers a ton of different apps you can mix and match. It’s not just CRM — there’s invoicing, project management, help desk, and more. You basically build your own system by picking which apps you need. The free plan is called “Starter” and supports up to 3 users, which is pretty decent. It’s one of those best free CRM software options that grows with you.
What’s interesting about Apptivo is how modular it is. You’ll see what I mean — you start with the CRM app, then maybe add invoicing, then project management as you need them. Each app connects to the others, so your data flows between them automatically. For free CRM for startups that aren’t sure exactly what features they’ll need, this flexibility is kinda perfect. The interface is okay, not the prettiest, but it gets the job done.
Key Features:
- CRM app manages contacts, leads, and opportunities with customizable pipelines
- Multiple apps available including invoicing, projects, help desk, and procurement
- Email integration syncs with Gmail and Outlook to track communications
- Custom fields and forms let you capture the exact data your business needs
- Workflow automation helps streamline repetitive tasks and processes
- Mobile apps provide access to your CRM and other apps when you’re on the go
Pros & Cons
✅ Pros
- Free plan includes 3 users, which is better than many competitors that only allow 1-2
- Modular approach means you only use the apps you actually need, keeps things simple
- Lots of customization options for fields, workflows, and processes
- Integration with other business apps like QuickBooks and Mailchimp is solid
- Mobile apps work well for managing contacts and checking tasks remotely
- You can add more apps as your business grows without switching platforms
❌ Cons
- The interface feels kinda outdated compared to newer, more modern CRM platforms
- Learning curve is steeper because of how many apps and options are available
- Some features that should be standard are locked in separate paid apps
- Customer support can be slow to respond, especially on the free plan
Device Compatibility:
Works on Windows, Mac, and Linux through any web browser. Mobile apps are available for iPhone and Android and cover most of the core functionality. Syncing between devices works fine, though some advanced features are better on desktop than mobile.
Pricing:
The free “Starter” plan includes 3 users and basic versions of their apps. If you need more users or premium features, paid plans start around $10 per user per month. There’s a free plan too — which is great for small teams testing things out. Pricing varies depending on which apps you add, so it can scale based on your needs.
Customer Support:
Support’s available through email and they have a knowledge base with lots of documentation. Live chat is there but response times vary, not gonna lie. Phone support is only for paying customers. Community forums exist where users help each other. Responses typically come within 24-48 hours on the free plan, sometimes longer if it’s a complex issue.
12. Really Simple Systems: This free CRM software for small business is designed to be easy to use for small teams who want to manage their sales without a struggle.
Really Simple Systems - Spotler Group
Really Simple Systems CRM was acquired by the Spotler Group in August 2023. Really Simple Systems really does live up to its name. It’s built to be a straightforward free CRM for small business owners who don’t want a bunch of confusing stuff. It’s a UK-based CRM that’s been around since 2005, and it’s clearly made with small companies in mind. The free plan lets you add up to two users and still gives you the main tools you actually need. In a lot of Best Business Software Reviews and Comparisons, this one stands out because it doesn’t try to do everything. It just focuses on CRM and does it well.
What I really like about Really Simple Systems is how clean and easy the interface feels. You’ll notice it right away once you log in. Everything is laid out in a way that just makes sense. You get contact management, a sales pipeline, task tracking, and even some basic marketing tools on the free plan. For people looking at software reviews and comparisons who don’t want to deal with tons of options, this is kind of perfect. The email integration works smoothly too. And honestly, the whole thing feels polished and reliable, even though it’s free.
Key Features:
- Contact and company management keeps all your customer information organized
- Sales pipeline with drag-and-drop stages helps you track deals visually
- Email marketing lets you send campaigns and track results right from the CRM
- Task and activity management ensures you never miss a follow-up or deadline
- Custom fields allow you to capture the specific data that matters to your business
- Reporting provides insights into your sales performance and pipeline health
Pros & Cons
✅ Pros
- The interface is honestly one of the most user-friendly I've seen, really intuitive
- Free plan includes email marketing features, which many free CRMs don't offer
- Quick to set up and get started — you can be running in under an hour
- Good integration options with tools like Gmail, Outlook, Mailchimp, and Xero
- Customer support is responsive and helpful, even for free users
- Mobile app works smoothly for managing contacts and tasks on the go
❌ Cons
- Only 2 users on the free plan, which is limiting if you have a growing team
- Storage and email limits exist on the free tier, can be restrictive as you grow
- Less customization compared to more complex CRMs like Zoho or SuiteCRM
- Some advanced automation features are locked behind paid plans
Device Compatibility:
Works great on Windows and Mac through web browsers. There’s a mobile app for both iPhone and Android that’s well-designed and covers the essential features. Everything syncs automatically, so you always have the latest information whether you’re on your phone or computer.
Pricing:
The free plan includes 2 users and 100 contacts with access to core CRM features. If you need more users or contacts, paid plans start around £14 per user per month (roughly $18 USD). There’s a free plan too — which is great for solopreneurs or tiny teams. The pricing is straightforward with no hidden fees, which I appreciate.
Customer Support:
Support’s decent — email and phone support are available even for free users, which is kinda rare. They have a knowledge base with guides and video tutorials too. Response times are usually pretty good, within a few hours during UK business hours. Live chat isn’t available, but phone and email support more than make up for it.
13. Brevo: Formerly known for emails, Brevo now offers a free CRM software for small business to help you turn your email contacts into happy customers.
Brevo
Brevo (used to be called Sendinblue) is mostly an email marketing tool, but it also comes with a pretty solid free CRM for small businesses. It’s built for teams that want email marketing and customer management in one simple place. And honestly, the free plan is quite generous. You get unlimited contacts, basic CRM tools, and up to 300 emails a day. If you’re hunting for the best free CRM software with strong email features, Brevo is definitely worth a look.
What makes Brevo stand out is how much it focuses on communication. It’s not just CRM and email. You also get SMS marketing, chat, and even marketing automation if you move to a paid plan. The CRM itself is fairly simple, but it covers what you actually need — deal tracking, contact management, and task reminders. For free CRM for startups that rely heavily on email outreach, this works really well. Not gonna lie, it’s more of an email tool with CRM added in, not a full CRM with email. But for the right kind of business, that’s actually a good thing.
Key Features:
- Contact management with unlimited contacts even on the free plan
- Deal pipeline helps you track sales opportunities through different stages
- Email marketing with templates, automation, and detailed analytics
- SMS marketing lets you reach customers through text messages too
- Landing pages and signup forms help you capture leads from your website
- Email and activity tracking shows you when contacts engage with your messages
Pros & Cons
✅ Pros
- Unlimited contacts on the free plan is huge — most CRMs limit you to hundreds or thousands
- You get 300 emails per day free, which is solid for small businesses doing outreach
- Email marketing features are really powerful, honestly better than most dedicated CRMs
- The interface is modern and easy to navigate, looks good too
- SMS marketing is included which most free CRM tools don't offer at all
- Integrations with e-commerce, WordPress, and other platforms work well
❌ Cons
- CRM features are pretty basic compared to dedicated CRM platforms
- Free plan includes Brevo branding on your emails, which looks kinda unprofessional
- Automation features are limited on free, you need paid plans for advanced workflows
- Reporting on the CRM side could be more detailed, it's fairly basic
Device Compatibility:
Works on Windows, Mac, and Linux through any web browser. There’s a mobile app for both iOS and Android that’s decent for checking campaigns and contacts. The email editor and more complex features are definitely better on desktop, but you can manage most things from your phone.
Pricing:
The free plan includes unlimited contacts and 300 emails per day, which is pretty amazing. If you need more emails or want to remove branding, paid plans start around $25 per month (not per user). There’s a free plan too — which is great if your email volume is low. Pricing scales based on email volume, not users, which is different from most CRMs.
Customer Support:
Support’s available through email and they have a comprehensive knowledge base with articles and tutorials. Live chat is available for paid plans only. Phone support exists but also only for paying customers. Response times on email are usually within 24 hours. The documentation is really good though, covers most questions you’d have
14. Zoho CRM Free: Zoho is a popular free CRM software for small business because it makes managing your emails and daily tasks really simple and organized.
Zoho CRM Free
Zoho CRM Free is part of the massive Zoho ecosystem, and honestly, it’s one of the most feature-rich free CRM software for small business options out there. The free plan supports up to 3 users and includes way more functionality than you’d expect from a free tier. It’s designed to work seamlessly with other Zoho apps if you need them, but it stands alone perfectly fine too. For best free CRM software that feels like a paid product, this is it.
What surprised me about Zoho CRM is how little is actually locked behind the paywall on the free version. You get pipeline management, contact tracking, email integration, workflow rules, and even mobile apps — all free. The catch? It’s complex. There’s a learning curve because there’s so much you can do. For free CRM for startups that want room to grow, this is kinda perfect. You’ll see what I mean once you start exploring all the modules and features.
Key Features:
- Complete contact and lead management with detailed profiles and activity tracking
- Deal pipeline with multiple sales stages helps visualize where every opportunity stands
- Workflow automation lets you create rules that trigger actions automatically
- Email integration syncs seamlessly with Gmail, Outlook, and other providers
- Reports and dashboards provide insights into your sales performance and metrics
- Mobile apps give you full access to your CRM when you’re away from your desk
Pros & Cons
✅ Pros
- The free plan includes 3 users with access to tons of features, super generous
- Workflow automation on the free plan is way better than most competitors offer
- Integration with the broader Zoho ecosystem is seamless if you use their other tools
- Customization options are extensive — fields, modules, layouts, everything
- Mobile apps are really well-designed and let you do almost everything from your phone
- Security features like two-factor authentication are included even on free
❌ Cons
- The interface can feel overwhelming because there's just so much functionality packed in
- Learning curve is definitely steeper than simpler CRMs like Capsule or Streak
- Some advanced features like custom reports are limited on the free tier
- Customer support for free users is limited to email only, no chat or phone
Device Compatibility:
Works on Windows, Mac, and Linux through any modern web browser. Native mobile apps for iPhone and Android are excellent and let you manage almost everything you’d need while mobile. Syncing happens in real-time across all devices, which is really convenient.
Pricing:
The free plan includes 3 users with access to most core CRM features forever. If you need more users or advanced capabilities, paid plans start around $14 per user per month. There’s a free plan too — which is great for small teams just getting started. The pricing is competitive considering how many features you get at each tier.
Customer Support:
Support’s available through email for free users, with a massive knowledge base full of guides, videos, and documentation. Live chat and phone support are reserved for paying customers. Response times on email can be a bit slow, sometimes 1-2 business days. The community forums are active though, and you can usually find answers there faster.
15. Freshsales: If you want to close more deals, this free CRM software for small business uses smart tools to help you follow up with people at the right time.
Freshsales
Freshsales is the CRM made by Freshworks, and it’s built for sales teams that move fast. The free plan is called “Free Forever,” and honestly, the best part is that it supports unlimited users. That’s kind of a big deal. Most free CRM software for small business setups only allow 2 or 3 users. Freshsales doesn’t do that. Your whole team can jump in without limits. That’s why it often shows up in business software reviews and comparisons as a strong free option. It also looks modern and clean, and yes, you even get some AI features on the free plan, which is pretty cool.
What really stands out with Freshsales is the built-in phone and email tools. You can call contacts right from the CRM, and every call or email gets saved on its own. No extra work. Not gonna lie, that’s super helpful if your sales team is on calls all day. Everything stays in one place. The interface is clean, simple, and easy to get around. It just feels nice to use. For free CRM for startups that are building a sales team, this makes a lot of sense. No user limits. No mess. And in most software reviews and comparisons, that’s a big win.
Key Features:
- Contact management with unlimited contacts and a visual timeline of interactions
- Deal management with customizable pipelines tracks opportunities through your sales process
- Built-in phone and email lets you communicate with contacts without leaving the platform
- AI-powered lead scoring helps prioritize which contacts to focus on first
- Email tracking shows you when contacts open emails and click links in real-time
- Mobile apps provide full CRM functionality when you’re working remotely
Pros & Cons
✅ Pros
- Unlimited users on the free plan is incredible — perfect for growing sales teams
- Built-in phone and email features save you from needing separate communication tools
- The interface is modern, clean, and honestly one of the best-designed CRMs out there
- AI features like lead scoring work even on the free tier, which is kinda rare
- Integration with other Freshworks products is seamless if you use them
- Mobile apps are excellent and let you manage deals and contacts on the go
❌ Cons
- Advanced reporting and analytics are limited on the free plan, pretty basic honestly
- Workflow automation is locked behind paid tiers, can't automate much on free
- Email limits exist on the free plan, so heavy email users might hit restrictions
- Some integrations with third-party tools require paid plans to access
Device Compatibility:
Works perfectly on Windows, Mac, and through any modern browser. Mobile apps for iPhone and Android are really well-designed and responsive. Everything syncs instantly across devices, so your team always has the latest information whether they’re in the office or on the road.
Pricing:
The free plan includes unlimited users and contacts with basic CRM features forever. If you need advanced automation or reporting, paid plans start around $15 per user per month. There’s a free plan too — which is great for teams that want to scale without worrying about per-user costs. No credit card required to get started with the free version.
Customer Support:
Support’s available through email and they have a comprehensive help center with articles and videos. Live chat and phone support are only for paid customers. Response times on email are usually within 24 hours, sometimes faster. The documentation is really thorough, and there’s an active community forum where users help each other out too.
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Vijay Datt is a website developer, software expert, and SEO specialist. He writes about the latest software, graphic design tools, and SEO strategies. With expertise in web development and image creation, he helps businesses grow online. His articles provide valuable insights to enhance digital success.
